Firebrand
It looks like someone's finally going to do 'a TV channel for adverts'. But it's wrapped up in language that is the bastard offpring of 90's marketing bullshit and Web 2.0.
Check out their introduction video on YouTube.
(Sorry, for some reason I can't seem to embed YouTube videos on this blog anymore. I need somebody technical to help me. Pleeaassee!)
My favourite bit is at 01.57. 'All this is a multi-platform service targetted to GenY - the new millenials. It's QVC for the MySpace generation'.
More here.